PRIVACY POLICY
This Privacy Policy explains how Shormar Moto (operating under the SHORMAR™ brand) collects, uses, and protects your personal and business information when you interact with our website and services.
TABLE OF CONTENTS
WHO WE ARE
Shormar Moto Co., Ltd. ("we," "our," or "us") is a professional ATV and Dirt Bike manufacturer headquartered in Yongkang, Zhejiang Province, China. We operate the SHORMAR™ export brand and serve B2B clients including brand owners, distributors, and wholesalers across 45+ countries worldwide.
This Privacy Policy applies to information collected through our website at www.shormarmoto.com (the "Site"), our business communication channels, and any related services we provide.
For the purposes of applicable data protection legislation (including the EU General Data Protection Regulation "GDPR" and equivalent laws), Shormar Moto acts as the data controller of the personal information you provide to us.
INFORMATION WE COLLECT
2.1 Information You Provide Directly
When you contact us, request a quote, or engage in business discussions, we may collect:
- Business contact details: Full name, job title, company name, business email address, phone number, and mailing address.
- Inquiry details: Product specifications, order volumes, customization requirements, and any other information you include in your inquiry or quote request.
- Communication records: Emails, messages, and correspondence related to OEM/ODM discussions, order negotiations, and after-sales support.
- Transaction information: Billing details, shipping addresses, and purchase order data necessary to fulfill B2B contracts.
2.2 Information Collected Automatically
When you visit our Site, we automatically collect certain technical data:
- Device & access data: IP address, browser type and version, operating system, referring URLs, and pages visited.
- Usage data: Time spent on pages, click paths, product catalog interactions, and download activity.
- Cookie data: Information stored via cookies and similar tracking technologies (see Section 8 for details).
2.3 Information from Third Parties
We may receive information about you from third-party sources such as trade show organizers, B2B platforms (e.g., Alibaba, Made-in-China), or business partners who refer you to our services. This information is handled in accordance with this Privacy Policy.
HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
BUSINESS OPERATIONS
Processing inquiries, generating quotations, managing OEM/ODM project negotiations, and fulfilling purchase orders.
CUSTOMER COMMUNICATION
Responding to your inquiries, providing technical support, after-sales service, and updates on your orders or projects.
WEBSITE IMPROVEMENT
Analyzing site usage patterns to improve user experience, optimize product catalog presentation, and enhance our digital services.
MARKETING COMMUNICATIONS
Sending product updates, new model announcements, trade show invitations, and industry news -- only with your consent or where permitted by law.
LEGAL COMPLIANCE
Meeting our legal obligations including export control regulations, customs documentation, anti-fraud measures, and international trade compliance.
PRODUCT DEVELOPMENT
Using aggregated, anonymized feedback to inform R&D priorities, improve product specifications, and develop new ATV/Dirt Bike models.
LEGAL BASIS FOR PROCESSING
Where applicable under the GDPR or equivalent legislation (particularly for contacts in the European Economic Area), we process your personal data on the following legal bases:
Processing is necessary to perform a contract with you or to take steps at your request before entering into a contract (e.g., processing your OEM inquiry or purchase order).
Processing is necessary for our legitimate business interests, such as improving our website, conducting B2B marketing to existing clients, and maintaining business records.
Where you have given us explicit consent to process your data for a specific purpose, such as subscribing to our product newsletter or marketing communications.
Processing is necessary for us to comply with applicable laws, including export control regulations, tax obligations, and customs requirements.
SHARING YOUR INFORMATION
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:
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Service Providers & Business Partners We share data with trusted third-party service providers who assist us in operating our business, including freight forwarders, customs brokers, logistics partners, IT service providers, and CRM platform operators. These parties are contractually obligated to protect your data.
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Supply Chain Partners For OEM/ODM orders, we may share relevant specifications or contact details with component suppliers (e.g., Zongshen, Loncin engine partners) strictly for production fulfillment purposes.
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Legal & Regulatory Authorities We may disclose information to government authorities, customs agencies, or law enforcement when required by law, court order, or to protect our legal rights and comply with export control regulations.
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Business Transfers In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership.
INTERNATIONAL DATA TRANSFERS
As a China-based manufacturer serving global B2B clients, your personal data may be transferred to and processed in the People's Republic of China and other countries where our service providers operate. These countries may have different data protection laws than your home country.
When transferring data from the European Economic Area (EEA), United Kingdom, or other regions with data transfer restrictions, we implement appropriate safeguards including:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Data processing agreements with all third-party service providers
- Compliance with applicable cross-border data transfer regulations under Chinese law (PIPL)
By submitting your information through our Site or contacting us for business purposes, you acknowledge that your data may be processed in China and other countries as described in this policy.
DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Business inquiry records
Order & transaction data
OEM/ODM project files
Marketing consent records
Website analytics data
After the applicable retention period, we securely delete or anonymize your personal data.
YOUR RIGHTS
Depending on your location and applicable data protection laws, you may have the following rights regarding your personal data:
To exercise any of these rights, please contact us at privacy@shormarmoto.com. We will respond within 30 days. We may need to verify your identity before processing your request.
DATA SECURITY
We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our security measures include:
- SSL/TLS encryption for all data transmitted through our website
- Access controls and authentication protocols limiting data access to authorized personnel only
- Regular security assessments and vulnerability testing of our IT infrastructure
- Staff training on data protection and confidentiality obligations
- Secure data storage with regular backups and disaster recovery procedures
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security. In the event of a data breach affecting your rights and freedoms, we will notify you and relevant authorities as required by law.
CHILDREN'S PRIVACY
Our website and services are directed exclusively at business professionals and B2B clients. We do not knowingly collect personal information from individuals under the age of 18.
If you believe we have inadvertently collected information from a minor, please contact us immediately at privacy@shormarmoto.com and we will promptly delete such information from our records.
CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Privacy team:
Shormar MOTO CO., LTD.
POLICY UPDATES
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on this page with a revised "Last Updated" date. For significant changes, we may also send a direct notification to B2B clients on record. We encourage you to review this policy periodically.